Live Borders launches refreshed Teviotdale Leisure Centre logo and Facebook campaign
Live Borders is launching a Facebook campaign to promote the reopening of the flume at Teviotdale Leisure Centre. Live Borders is the non-profit cultural and sport trust which is responsible for running Teviotdale Leisure Centre. The social media campaign will feature the refreshed Teviotdale Leisure Centre logo which has been announced today.
The reopening of the flume is part of the first phase of a £263,000 redevelopment project at the centre. The first phase also includes introducing some smaller water-play features as well as behind the scenes work to the systems and plant room.
As part of a wider promotional campaign, the Facebook project will promote the centre via Facebook, targeting people within the Scottish Borders and visitors to the area.
The refreshed logo has been created with Live Borders working closely with Borders graphic designer Paul McLean of pmgd. The logo will feature in the online campaign and visitors will also start to see the designs around the centre in the coming months.
The new logo encapsulates the key elements of Teviotdale Leisure Centre:
Teviotdale Leisure Centre is well loved in Hawick and ‘TLC’ (the acronym for Tender Loving Care) has been worked into an eye-catching logo. Reflecting the fun of the centre, the logo incorporates an abstract active person utilising the TLC letters.
Based on the three key colours within the centre. Blue for the swimming pool, Green for the flume and Yellow for instantly recognisable pool ceiling.
The TLC lettering has been curved like a slide in reference the centre’s flume, a key part of the redevelopment.
Plans to upgrade the café are also progressing and dates will be confirmed soon. The next redevelopment phase is planned to start in mid to late January 2018 and be completed in Spring 2018 with the creation of a significantly larger and improved soft play area, a new exercise studio and creating a new reception area.
Ewan Jackson, Live Borders Chief Executive said: “The Teviotdale Leisure Centre redevelopment will create an exciting destination for all the family with the re-opened flume, a larger and improved soft play, some smaller play features in the pool, the upgraded café area and a welcoming reception area. We’re working to attract visitors from Hawick, across the Borders and further afield. It’s an exciting time to launch the refreshed Teviotdale Leisure Centre logo as part of a wider promotional campaign.”
Paul Mclean, Director of pmgd, said: “As a borderer I have fond memories of using the flume in the past. The refreshed logo reflects the fun and excitement of Teviotdale Leisure Centre by utilising key features and colours of the centre including the pool and flume.”
The swimming pool at Teviotdale Leisure Centre will temporarily close from Monday 27 November 2017 until mid-January 2018 for the first phase of the redevelopment project.
For further information on the redevelopment visit www.liveborders.org.uk/TLC.