Borders Sport and Leisure Launches Hard Hitting New Year Campaign to Highlight Inactivity Health Risk
In January 2015 the Fight for Your Life campaign will launch across the Scottish Borders with press adverts, radio and posters highlighting the risk that living a sedentary lifestyle poses. Statistics from Public Health England demonstrate one in 6 deaths is linked to inactivity.
The campaign is supported by the opportunity to sign-up for a six-month access at any* of the regions leisure centres for just £99. The deal, which is only available throughout January, offers unlimited access to gym, pool and fitness class facilities enabling those who have not participated in exercise before to find out what suits them best.
Ewan Jackson, Chief Executive of Borders Sport and Leisure explained: “We have never taken an approach like this before however inactivity is now such a huge issue and has such dramatic effects on lifespan that we feel it is time to try something different. The campaign aims to take away barriers that may prevent people from participating in exercise - whether it is cost, apprehension over attending formal inductions or difficulties in sticking to a rigid attendance schedule. Our Fight for Your Life access provides free reign to experience what we have on offer for an amazing low cost. It gives people the chance to kick-start the New Year with a healthier outlook and provides access to a range of activities from gym facilities and swimming to a wide programme of different classes. Our hope is that this will be enable people to find an activity they enjoy so they can opt for the right kind of leisure membership for the future and change their lives for ever.”
The new Fight for Your Life campaign will run for one month only (throughout January), giving Borders residents that opportunity to sign-up for a six month leisure access at the low total cost of just £99.
*Centres include: Eyemouth Leisure Centre, Galashiels Swimming Pool, Gytes Leisure Centre, Kelso Swimming Pool, Queens Leisure Centre, Selkirk Leisure Centre, Teviotdale Leisure Centre, Tweedbank Sports Centre,